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Tesco virtual supermarket in a subway station

Tesco virtual supermarket in a subway station (I originally saw this on DNA's advertising blog). Is it an amazing use of tech and time saving solutions or another clog in the wheel to automate everything we do in life? One things for sure its great that show of innovation and consumer market research I guess it only works on empty platforms with long waits between trains! I like to have a go though, who wouldn't!

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